Dynamic CAC Bonus Scale
1. Loss Protection (0% Floor): If the client's
overall Net Margin is zero or negative, the Developer fee drops to
0% so as not to increase the client's loss.
2. Anti-Bankruptcy Clamp (1% Floor): If the
client is profitable but the standard Developer fee would wipe out
his remaining margin, the fee is blocked and drops to a flat
1% so the client still takes some profit home.
3. The Bonus: The Developer base fee is
5%. For every 100 BDT the
Actual Ad CAC drops below the Bleeding Point Baseline,
the Developer fee dynamically increases by 1%.
Baseline CAC (Bleeding Pt)
CALCULATINGYour Developer Fee
0%Lead Conversion
0%
Actual Ad CAC
0 BDT
CAC Drop Savings
0 BDT
1. Fixed Operations Spend
2. Transaction Overheads